Could new payments authentication rules scupper European Digital Single Market?

Peter Bayley, EVP Risk Management at Visa, asked this question on Politico. This is about the plans of the EU Commission to enforce strong user authentication for payments transactions with PSD 2. Its a great read and shows good alternative paths, which do not cause frustration and additional steps for the consumer. While this is sponsored content (and I guess it is sponsored by Visa), I still believe it is very relevant in the discussion.

Has Pokemon Succeeded Where Retailer Loyalty Apps Failed?

paymentssourceI admit, I have adopted this headline – because I could not possibly come up with a better one. Great job, Payments Source! They published an article which reflects on a phenomenon which has greatly annoyed me some 15 years ago or so – actually I never got it, to be frank. But now, the phenomenon is back and finally I DO get it. Just in a much different sense than a stupid electronic toy that you „pay attention to“, apparently when you lack any other social interaction. :-)

Today Smombies follow their phones and not seldom are a true traffic hazard – now being steered by an app called Pokemon Go. First of all the good news: You have to move your body to play this app so give it some benefit for fighting obesity. But: you have to stare at your screen constantly which will probably boost the sale of power banks as well as it is in fact a traffic hazard. Anyway, the key thing it does is to make you search – or hunt for – Pokemon, epically ugly manga pieces of crap which you can do whatever with. This treasure hunt is what gets folks on the hook with it.

So why not place the ugly critter in a store, next to the items you want to sell? Not sure this is actually happening but Payment Source does have a point. This might be what all those loyalty apps failed about for so many years – and if thats true the current boot in market valuation for Nintendo is well deserved. Highly interesting and they got ME on the hook with it (while I refrain from playing Pokemon Go). Read for yourself here.

Addition (actually not sure it works) there was this Video on Facebook (in German) which brings back some (ugly) memory. :)

 

EY-Study: FinTech is gaining traction and young, high-income users are the early adopters

EY LogoFinTech is booming, no doubt – and latest developments like with the UK unicorn Powa cannot change that picture much or at all. But repeatedly the question of quick enough user adoption of fancy new stuff in the world of financial services has been raised – and rightly so. I personally always had the point of view that the good new things will be there for good when a broad cross-section of the society is adopting them. Not only in the big cities, not only the early adopters, hipsters and novelty hunters in urban environments – the young crowd of Metropolis.

A new study by Ernest & Young seems to show that yes, FinTech is booming and yes, the early adopters love it: Today, according to the study (which you can find here), 15.5% of the digital users have adopted FinTech in one way or the other – with a projection for this possibly to double within the next twelve months. When you look closer, they found, its more interesting: When you look at high-income individuals the adoption rate is north of 40% . EQ concludes, that „that some of the most economically valuable customers for banks and insurers are already FinTech customers“. For traditional banks this means that they should open their eyes a bit wider, I believe.

But when we look at this: all the people with less of a mobile or digital affinity are apparently less likely to adopt FinTech offerings – which is not surprising. They are most likely still going to their banks branch to get a loan or call their insurance broker for an updated coverage. For me, it is still a very valid and interesting question how long it will take until we have that broad acceptance of FinTech throughout the society which is necessary to make it a lasting mass phenomenon and to raise from being a (very strong, promising) trend to something to really revolutionize how the people in general do their business in finance matters of any form and shape. Many FinTech businesses, if not most, build on an economy of scale which requires just that: broad adoption of the service across all parts of the society. If this takes long, its actually looking much brighter for the banks as they will have time to pick and select and swallow. Which ultimately, lets be optimistic, would make their very traditional offering better.

It will stay an interesting industry to be in. :-)

Infographic: FinTech Outlook 2016

Call Levels has published an interesting outlook for FinTech in 2016 with the intriguing head-line „20 Amazing Facts You Need To Know About FinTech“. Its pretty high level – but very interesting nevertheless. Worth spending these 20 seconds for sure.

Fintech Industry Outlook 2016

@Credits: Call Levels

Juniper Research: Beacons drive mobile commerce

According to a study published by Juniper Research, Beacon-powered coupon- and rewards programs proof to work. What may not come as a surprise to the mobile people among us has now a scientific foundation, based for instance on an 8% increase in the sales of Chicken sandwiches at McDonalds using in store beacons instead of the more traditional coupon activities they have – while I always asked myself how they measure those due to a lack of tracking. An article published by the Mobile Commerce Daily (which you can read here in full length) suggests redemption rates of 60% at a Chinese Retailer, which I would find pretty ground-breaking and leading to the question: how on earth did they do that? I would think they probably have beacons all over so the consumer has no choice but to redeem something, just to get rid of it? A question also raised in the article: how much pressure is good for beacon based advertising in stores? Two per visit per customer is suggested. I would turn notifications off by then. But perhaps thats just me.