Has Pokemon Succeeded Where Retailer Loyalty Apps Failed?

paymentssourceI admit, I have adopted this headline – because I could not possibly come up with a better one. Great job, Payments Source! They published an article which reflects on a phenomenon which has greatly annoyed me some 15 years ago or so – actually I never got it, to be frank. But now, the phenomenon is back and finally I DO get it. Just in a much different sense than a stupid electronic toy that you „pay attention to“, apparently when you lack any other social interaction. :-)

Today Smombies follow their phones and not seldom are a true traffic hazard – now being steered by an app called Pokemon Go. First of all the good news: You have to move your body to play this app so give it some benefit for fighting obesity. But: you have to stare at your screen constantly which will probably boost the sale of power banks as well as it is in fact a traffic hazard. Anyway, the key thing it does is to make you search – or hunt for – Pokemon, epically ugly manga pieces of crap which you can do whatever with. This treasure hunt is what gets folks on the hook with it.

So why not place the ugly critter in a store, next to the items you want to sell? Not sure this is actually happening but Payment Source does have a point. This might be what all those loyalty apps failed about for so many years – and if thats true the current boot in market valuation for Nintendo is well deserved. Highly interesting and they got ME on the hook with it (while I refrain from playing Pokemon Go). Read for yourself here.

Addition (actually not sure it works) there was this Video on Facebook (in German) which brings back some (ugly) memory. :)

 

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Why image intelligence is a key concern – RezF´s Brian Killen @Ad:tech NY

The web is becoming increasingly visible – oftentimes images replace text based communications. One should think „memes“ on Facebook but also sharing product images to indicate that one loves this stuff or just bought it. This still relatively new, dynamically growing world of image sharing brings many benefits, many changes and also so many challenges.

One case we all know. Its two a.m. and all the sudden all the Facebook friends get updates about how awesome the mood is in the pub down at the corner. Or someone finds this hilarious spring-break photo of you from a few years back and shares it with all your friends. Posts that one might regret later. Posts that we would like to track and take off the internet. But how would you possibly find where those pictures ended up to be? These are very individual, personal cases of exposure to what the age of content explosion means. But think about the business impact.

Resolution Foundry CEO Brian Killen

Resolution Foundry CEO Brian Killen

You are a fashion brand and post your collection on your website and to a few select bloggers – knowing it will find its way into Pinterest, Tumblr and the likes. And of course you love it, because this gives you direct access to a huge audience. But how would you know where else your pictures have been posted? People copy and paste them from your site, save as new files – and now you have no idea. Do these pictures link back to your page, so you can sell your collection? Or do they point to counterfeit fraud shops that stole your designs and now stole your copyrighted brand images as well? Making you lose revenue?  

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ADTECH wins Gannett in the US

AOL today announced that Gannett Co., Inc., has selected ADTECH to be its online ad serving provider. ADTECH is part of Platform-A, AOL´s digital advertising business. By striking a relationship with one of the nation´s leading online media companies, ADTECH is significantly expanding into the U.S. market. ADTECH has been an established ad serving leader in Europe for the past ten years.

AOL Press announcement