Juniper Research: Beacons drive mobile commerce

According to a study published by Juniper Research, Beacon-powered coupon- and rewards programs proof to work. What may not come as a surprise to the mobile people among us has now a scientific foundation, based for instance on an 8% increase in the sales of Chicken sandwiches at McDonalds using in store beacons instead of the more traditional coupon activities they have – while I always asked myself how they measure those due to a lack of tracking. An article published by the Mobile Commerce Daily (which you can read here in full length) suggests redemption rates of 60% at a Chinese Retailer, which I would find pretty ground-breaking and leading to the question: how on earth did they do that? I would think they probably have beacons all over so the consumer has no choice but to redeem something, just to get rid of it? A question also raised in the article: how much pressure is good for beacon based advertising in stores? Two per visit per customer is suggested. I would turn notifications off by then. But perhaps thats just me.

Time for Biometrics: Costa Rican Bank uses Facial Recognition for mobile banking

This is a huge step for the Spanish Software-House FacePhi, I suppose: Banco National of Costa Rica has introduced their facial recognition software for their mobile banking application. The users will show their face rather than signing into their banking app the traditional way starting in Q2 this year.

Read the full story by Finextra here.

Russian lawmakers submit Bitcoin banning bill

A bold move in Russia: Lawmakers want to bann coin currencies domestically. Interesting read in The Paypers.

Click here to read.

„Marktplätze“ bleibt beste IT / Digital- Neuerscheinung 2015 bei Springer

marktplätzeEs ist ganz einfach geschrieben – das Handbuch „Marktplätze im Umbruch„, mit dem der Springer-Verlag ein Megathema in Angriff nimmt. Das Werk beschreibt 12 Treiber der digitalen Transformation, also die Digitalisierung vieler Wirtschaftsbereiche wie Automobil, Logistik, Fertigung, Verlagswesen und Finanzen.

Die 12 Aspekte der Digitalisierung werden jeweils von einem Themenpaten eingeführt, der Experte in seiner Branche ist und diesen Aspekt in der Praxis schon beispielhaft gemeistert hat.

Der Erfolg des 759 Seiten umfassenden Werkes, in dem auch ein Autoren-Beitrag von mir enthalten ist, ist immens. Hermann Engesser, Cheflektor des Springer-Verlags dazu:

„Das Buch Marktplätze im Umbruch hat sich vom Start weg zu einem Standardwerk entwickelt. Mit über 220.000 Downloads trifft es auf eine große Nachfrage und ist selbst ein Beispiel für die Kraft digitalisierter Marktplätze.

Um die Komplexität der Entwicklungen in den unterschiedlichen Branchen verständlich zu machen hatten die Herausgeber eine Idee, die sich als durchschlagend erwies: Das Thema wird in zwölf Themenblöcke unterteilt. Das erleichtert die Zuordnung unterschiedlicher Trends und bringt Transparenz in die

Marktveränderungen unterschiedlicher Branchen. Damit ist es ein hervorragender Themenscout in der sich schnell verändernden Welt der rasch fortschreitenden Digitalisierung der Märkte.“

Kaufen kann man das Buch hier.

EU Parliament informs in a Video about the latest decision on Payments (PSD2)

eu parlamentI am not the biggest fan of the EU parliaments decision on payments as I believe the effects will be quite different than expected and not make payments cheaper or easier for Consumers – but in fact will lead to a much more clustered market and increasing cost, as more players have the share the market, leaving each of them with the overhead cost for the highly regulated business. Payments, as I see it, is a business of scale. Too much clustering prevents scale and leads to increased cost.

But anyway: The EU parliament has decided and here is a link to the EU parliaments ITV channel, explaining the decision. Interesting in any case.

EU Parliament ITV: Cheaper and safer online payments